ABB Motion Business Area in the UAE, a global leader in motors and drives, has signed a strategic Memorandum of Understanding with Enviroserve Services LLC, the UAE’s leading provider of certified e-waste recycling and sustainability solutions. The agreement strengthens both organizations’ long-standing relationship and reaffirms their joint commitment to responsible end-of-life management of electric motors and drives, which supports the drive towards a more sustainable future.
This initiative aligns with ABB’s global Recyclable Motors & Drives campaign and contributes to national priorities such as the UAE Net Zero by 2050 Strategy and the Circular Economy Policy 2021–2031. By partnering with Enviroserve, ABB reinforces its position as a sustainability-driven business committed to measurable impact and traceability.
“At ABB, we view sustainability not just as a responsibility, but as a strategic imperative. Our collaboration with Enviroserve is a prime example of how industrial innovation and environmental stewardship go hand in hand. By embedding circularity into our operations—aligning with ABB’s 2030 vision to cover 80% of our products under circular principles and achieve zero waste to landfill— we are driving real impact. This approach not only minimizes waste and preserves valuable resources but also delivers measurable benefits for our customers, our business, and the planet.” Ahmed Radwan MEA Region Lead – ABB Motion .
” Sustainability is embedded in everything we do—it’s a core driver of innovation and long-term value. By responsibly recycling end-of-life motors and drives, we’re not only conserving critical raw materials and reducing Scope 3 emissions, but also helping our customers meet their own low-carbon and circularity goals.” Dana Amin , Sustainability Manager, MEA – ABB Motion.
Through this collaboration, Enviroserve will offer certified recycling and secure destruction services for ABB’s end-of-life equipment, supported by a comprehensive logistics and compliance framework. A key advantage of the partnership is the digital sustainability reporting system developed by Enviroserve, which provides verified data on carbon emissions savings, landfill diversion, and material recovery. This enables ABB to align its recycling practices with global ESG standards and its internal sustainability objectives, providing traceable evidence of its environmental performance.
Shashidhar Y S , Managing Director of Enviroserve UAE, stated: “This partnership is a milestone in promoting data-driven recycling that serves both environmental responsibility and industrial accountability. By enabling verified sustainability reporting, we’re helping ABB and the wider market move beyond compliance to real circular impact.”
The agreement lays the foundation for future service expansion, including support for additional product streams, improved ESG alignment, and ongoing collaboration on innovation in recycling and resource recovery. As both organizations increase their impact, this partnership establishes a precedent for how industrial players can actively contribute to the UAE’s circular economy targets while enhancing their own sustainability credentials.
About Enviroserve, Headquartered in Dubai, Enviroserve is the region’s leading sustainable recycling and resource recovery company. Jointly owned by DH Investments and Tadweer Group, the company leverages over two decades of expertise in converting waste into valuable materials through innovative technologies. Its state-of-the-art facility provides a comprehensive range of certified services, including e-waste recycling, IT asset disposition (ITAD), refrigerant gas recovery, secure product destruction, and sustainability reporting. Enviroserve supports the UAE’s national environmental goals by aiding businesses in reducing their ecological footprint, ensuring compliance, and contributing to a thriving circular economy.
ABB Motion, a global leader in motors and drives, is at the core of accelerating a more productive and sustainable future. We innovate and push the boundaries of technology to contribute to energy efficient, decarbonizing, and circular solutions for customers, industries, and societies. With our digitally enabled drives, motors and services our customers and partners achieve better performance, safety and reliability. We deliver the optimal motor driven solutions for a wide range of applications in all industrial segments. Building on over 140 years of domain expertise in electric powertrains, our more than 22,000 employees across 100 countries learn and improve every day. go.abb/motion