Imagine a world where technology and nature thrive side by side. Sharaf DG and Enviroserve UAE are making this vision a reality through a strategic partnership aimed at transforming the way we collect and recycle electronic waste. In a landmark move, the two organizations have signed a Memorandum of Understanding (MoU) to manage and recycle all e-waste collected from Sharaf DG’s smart collection bins across the UAE.
This initiative is part of the National E-Waste Drive, led by Sharaf DG, which aims to mobilize individuals and businesses to dispose of unwanted electronics responsibly. The smart bins, located at Sharaf DG stores, allow contributors to drop off old devices and receive rewards generated through a gamified digital system. The effort not only encourages individual action but also aligns with the UAE’s larger sustainability and circular economy goals.
The back-end logistics and recycling are handled by Enviroserve, the region’s leading certified e-waste recycler. Through this collaboration, every device collected is tracked, dismantled, and processed in compliance with the highest environmental standards at Enviroserve’s state-of-the-art facility.
Shashidhar Y S, Managing Director of Enviroserve, shared: “Our partnership with Sharaf DG reflects a growing commitment across industries to turn sustainability goals into real action. By combining innovation, infrastructure, and shared values, we’re not only reducing e-waste but also creating a blueprint for responsible recycling in the digital age.”
Nilesh Khalkho, CEO of Sharaf DG, added: “The e-waste collection drive reflects our commitment to the UAE’s sustainability vision. Partnering with Renie and Enviroserve ensures responsible recycling, giving old devices a new purpose. This is just the beginning. Our future lies in smarter, circular solutions where technology and sustainability go hand in hand.”
From digitizing disposal to delivering sustainable rewards, this joint initiative between Sharaf DG and Enviroserve is a step forward in building a cleaner, more conscious future. The impact is real. The opportunity is now.